It does hurt but it should not last I have my patch on right now, and have used them in the past. The nicotine is absorbed through the skin and will irritate the tissue beneath, but don't worry its not permanent. The weird thing when it does, burn, itch and hurt at least it lets me know its working. Sometimes if I get an urge I will put some pressure on the patch and it will burn a little and take the urge away, I know it sounds weird but it helps me. Good luck and don't be discouraged, your doing awesome!!