This phrase came about when I realized how many people tended to complicate quitting smoking. I started telling people that instead of working so hard at quitting to just focus on keeping them away from your face.
Now this is a great way to shift peoples until they get to a certain point of unlearning smoking, but, as long as thoughts of smoking are automatic, how can you be free? Every memory you have is connected to smoking
The most difficult part of quitting smoking is to grasp you must unlearn the reaching for one and the hand to mouth and inhale motion as your response to feelings both emotional and physical. You must break that deepset pattern.
You must make new memories without smoking to replace the old ones and then you can be free.