Defeat the nicotine monster! Hang in there everyone, it does get easier. Just know that if the nicotine monster fools you into taking just one puff, you have been defeated. You are stronger than those cravings,in fact welcome each one because the more you welcome them the sooner they disappear. You have the power to defeat the monster. Allen Carr says that the nicotine monster is like a tape worm, every time you do not give in to a craving you cut a section off, until it's gone.