Every day, we reach out to each other on the Pledge Page, one person reaching his or her hand to the next, forming a chain of smoking-resistance. On a Panama City beach in Florida this week, 80 strangers proved that this very act of support - joining hands - can truly be a lifesaver.
Connected only by the fact they they were all on the same beach at the same time, people reach out and saved the lives of 8 others caught in a deadly rip-tide.
This is what it's all about. Stay the tide.