Isn't that why many people say they failed at quitting?
"I guess I just didn't have enough willpower"
Here's an addiction specialist's take on the concept of willpower.
Against Willpower - Nautilus - Pocket
This is why I always say, When it comes to quitting smoking it's
"Willingness NOT Willpower" that will keep you sane.
Willingness means you are not fighting yourself
Willingness means you are working with yourself.