Former Miss Universe Rachael Finch gets a 'make-under' in campaign showing how smoking cigarettes can destroy beauty
But a snap of the star uploaded to Instagram on Thursday shocked fans when it showed the 25-year-old looking tired, haggard and drawn, compared to her usual polished self.
But Rachael's dramatic 'make-under' wasn't permanent- her look was the work of makeup artists in an effort to show the effects smoking can have on one's appearance.
Meant to highlight just how much damage cigarettes can do, a usually flawless Rachael was seen with frayed hair, wrinkles and greying skin.
The Your Future Is Not Pretty campaign aims to deter women from smoking by showing how the habit affects their looks, estimating cigarette toxins accelerate ageing by ten to twenty years.
Speaking to the Brisbane Times, Rachael, who was specifically selected for The Queensland Health campaign, said: 'Even if they dismiss the long-term health risks, I doubt any young woman would continue to light up if they knew just how much every single puff instantly deteriorates their beauty.'
Even one causes instant damage to a smoker’s hair, nails and skin.
Rachel joined Queensland Minister for Health Lawrence Springborg at the launch, where members of the public could have the special effects ‘make under’ showing their appearance in 20 years’ time, as if they had smoked.
Cigarettes can instantly damage hair and nails and reduce the supply of collagen, a substance vital for skin firmness.
It can also cause sagging of the eyelids, under-eye bags and even breast sagging.
The serious health implications also include the early onset of menopause in women.
'Research tells us that physical appearance is the main driver for young women to contemplate giving up smoking,' said Mr Springborg who together with the model launched the $1.5 million anti-smoking campaign.
'This is why this campaign aims to show women the negative effects on their appearance if they continue to smoke.'
Posting the shots of her before and after on her Instagram page, Rachael wrote: 'A confronting shoot today showing physical effects smoking can have! Proud to be standing behind the 'Your future is not pretty' campaign for QLD Health'.