Read it and weep. (I've only extracted excerpts from the original Wall St. Journal article. Click on the link to read the article in it's entirety.)
http://www.wsj.com/articles/newports-pleasure-lounge-aims-to-ignite-cigarettes-sales-1473801325
"Workers for Newport, the nation’s No. 2 cigarette brand, spent the summer handing out coupons for cigarettes at a price of $1-a-pack. That is five cents a smoke." ....
"The vouchers—distributed at concerts, bars and convenience stores—have been part of an aggressive push by Newport-owner Reynolds American Inc., to target young adult smokers and boost Newport sales." ....
'Two 18-wheelers have taken Newport lounges to events popular with 21- to 30-year olds such as Las Vegas’ Electric Daisy Carnival, an electronic music festival for 400,000 people, and Rock on the Range, a Columbus, Ohio, music festival featuring Megadeth and Rob Zombie." ....
